Have you “Hugged” your Creative Today?


Well, not literally…But as a manager of a creative team, nurturing your staff is vital, and it can be easy to lose sight of that, especially when deadlines are looming.

We all have those days/weeks/months where it’s incredibly busy, a bit stressful, and you’re focused on just getting your project(s) done.   It’s important to take the time to connect with your team and make them feel appreciated.   You know how to motivate your staff better than anyone – whether it’s lattes, stress balls or Nerf guns.

Managing creatives is a bit of an oxymoron…people who are creative tend to be intelligent, independent and have strong opinions of how to manage a project. They are passionate about their ideas and that is a good thing as they’ve chosen a creative career. But keep in mind that creativity can be hindered in the wrong environment and once the passion dies, your team may just be going through the motions.

So when your team is being asked to create, pour their heart and soul into a project and then do it again tomorrow, and the next day, and the next, take time to interact on the human level and keep your team engaged and motivated.

So appreciate your creatives – and they’ll appreciate you!

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