The mobile application world is exploding. More and more users are turning to smartphones and tablets to consume content, whether on the go or on the couch. As a result, companies’ mobile marketing budgets have increased and will continue to rise.
“If your site is not optimized for mobile, your customers will go to your competitors. Consumers do not have the patience to wait on bad experiences.”
– Deborah Hall, Mobile Commerce Outlook 2011
Consequently, if you are a creative, marketing or interactive professional who lacks mobile-savvy, you can be sure a prospective company will turn to a candidate who is well equipped in the arena of smartphones and mobile applications. All areas of digital marketing including social media, blogging, web and email marketing, and advertising are becoming mobile friendly. In fact, more companies are designing specifically for the mobile user, while those who aren’t are beginning realize they should.
A true creative professional is always in the process of learning and adapting in order to stay on top of modern technology. With that being said, we’ve listed a few resources and articles to help you become the mobile marketing guru we know you are!
Mobile-Related Articles and Reading