In today’s world of TV, web and mobile-based advertising, the use of print advertising (you know…newspapers and magazines) has been on the decline for quite some time. This leads me to my next thought. Is print advertising still a strong and viable ad medium?
Mercedes Benz seems to think so – and after checking out their recent campaign created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel, I can affirm.
The double page spreads beautifully illustrate how the experience of owning a luxury car draws on the ties between the analytical left side of the brain and the colorful, explosive right side. And the copy, which is carefully crafted to work with each illustration, can be viewed by clicking on the images.
In essence, Mercedes Benz is implying that they resemble the two sides of the brain – a combination of opposites that together create technological innovation.
Talk about sensory, interactive and memorable advertising…