There’s lots of buzz and “Pinteresting” articles circulating lately, about well, you guessed it – Pinterest. From influencing and changing web design to being an effective SEO tool, Pinterest is getting lots of attention.
Pinterest can be a valuable tool for the creative professional, providing great design and visual storytelling, it’s changing the way we interact with our clients and the direction of content marketing.
- Inspiration – Tripwire Magazine’s recent article, “40+ Interesting Pinterest Boards for Designers,” reveals that Pinterest can be a source of overflowing inspiration. You’re bound to find a board that piques your creative drive, with categories ranging from typography and web design to product and packaging designs. You can even check out a board on tutorials!
- SEO – From linking back to your site and enhancing keyword strategy, are you taking advantage of the SEO benefits Pinterest can offer? Ragan’s PR Daily outlines “7 Ways Pinterest Can Boost Your SEO.”
- Brands – Depending on the type of business you’re in, Pinterest may be a tool to strengthen brand recognition and tie your presence together across social platforms. So far, Pinterest’s audience is largely women, so keep that mind when evaluating whether your business would benefit from a presence. The Washington Post also has a few tips on “How You Can Make Pinterest Work for Your Small Business.”
- Web Design – Pinterest is influencing trends in web design and driving some firms to rethink the appearance and functionality of their websites. Check out a cut to the chase article from Web Developer Juice on “3 Ways Pinterest is Changing Website Design.”
Pinterest is the new kid on the block, and as creatives, we should be ahead of the curve – Are you pinning?