Does Your Brand Have “Gangnam Style?”


Creating your brand and your professional persona takes time and planning. Psy’s been in the business for over a decade and is only now a household name in the US.

We’re not suggesting you walk into an interview or your first day on the job dancing in the lobby, but what you can do is plan and develop your persona to ensure your creative style and brand is unique to your experience and skills, while also appealing to potential hiring managers and clients.

In addition to crafting your brand, don’t forget to get feedback on how you’re perceived in the market.  Seeking advice from mentors (past professors, colleagues, and don’t forget our career advocates here at CM Access) can help you refine your image.

Check out our tips on how leveraging a multi-channel brand development – from your website and portfolio to social media – to create your brand that will get you noticed.

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