Have you noticed that everything is going pink this October? Designated as National Breast Cancer Awareness Month, many organizations are “thinking pink,” bringing both hope and awareness to breast cancer awareness, treatment, education and research. Companies are embracing creative ways to utilize the breast cancer awareness pink ribbon and pink branding for the cause.
The NFL not only looks good in pink, it has brought the playing field full circle. Adding the famous pink ribbon to the turf, pink accents on the referees’ wrist bands and players sporting pink gloves and cleats, our eyes gravitate more to the muscular men in pink…well maybe that’s just us. Their campaign, “A Crucial Catch,” in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Great job NFL!
Food, cosmetics, apparel and fragrances are all on the pink band wagon. As Ralph Lauren saddles up to support their Pink Pony Fund through sales of apparel and fragrance products, Tide Detergent is re-branding their look to bring awareness. Panera Bread shows support through their “Pink Ribbon Bagel,” donating a portion of each sale to support breast cancer research. The concept dates back to 2001, when Sue Stees, co-owner of 18 Panera Bread franchises and a breast cancer survivor, began searching for ways to help other women fighting the same disease.
Even 5-Hour ENERGY is joining the pink campaign! They’ve introduced a new Pink Lemonade flavor packaged in a bright pink bottle, available through December 31, 2012, and will donate a portion of each sale to the Avon Foundation for Women Breast Cancer Crusade.
Do you think pink campaigns are raising awareness of breast cancer? Have you incorporated pink into your designs this month?