With 2012 rapidly winding down, it’s a good time to take stock of your career in 2012. Did you — stay in a job, lose a job, look for a job, and acquire new skills for a job you wished you had? (All of the above?)
The job search, and long-term career enrichment takes time, planning and patience. In an ideal economic situation, it’s hard work, and 2012 certainly did present its challenges.
As we started 2012, we predicted some trends coming that were pretty much on the mark (thank you very much!)…
We discussed how the powerful combo of business skills aligned with your creative talent were going to matter more than ever – and they did. Companies were seeking creative/business hybrids — candidates who not only delivered creative expertise, but could also “bring it home” with exceptional interpersonal and communication skills to articulate their brand across internal and external channels.
Mobile, User Experience, Social Media and SEO were key skills going into 2012; and it looks like they’re here to stay in the New Year as well.
To remain relevant in 2013, here’s what’s trending as we approach the New Year
- Integrated Digital Marketing – Creating Integrated Marketing Across Web, Mobile, Social and Email will enable marketers to stay relevant by bringing personalized content and seamless online user experience content to your company’s clients.
- Embrace Video – According to Hubspot, video content can be a valuable asset in your inbound marketing content mix. It’s expected that in 2013, 90% of internet traffic will be video.
- Critical Thinking – Taking the overall business acumen component of your expertise a bit further – critical thinking and the ability to “use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems”. This asset is topping the list of what’s hot not only for creatives, but for all professions in 2013.
- Personal Branding – According to the Wall Street Journal’s Marketwatch report, personal branding is essential to your career advancement.
- The Developer/Designer/Hybrid Blur – You’re most likely not going to see this go away. Job descriptions and requirements may blur the lines and vary from company to company. Your skills and your experience are most likely being redefined along the way as well.
Be sure to stay connected with us as the year unfolds. Our Career Advocates are your resource to the latest creative, marketing and interactive insights and jobs and welcome the opportunity to get your career ready for 2013!