Survey Says: Digital is on the Rise!


digital-marketing-trends

How are companies spending marketing dollars in 2013?

Gartner, an international information technology research and advisory company, surveyed over 200 marketers from US-based companies with more than $500 million in annual revenue to understand how they are allocating their budgets and which activities are contributing to their success.

Key Findings:

  • 6%  growth in marketing budgets expected in 2013
  • $25  million dollars are spent on digital marketing for every $1 billion in revenue with a 9% increase in 2013
  • 12.5% of digital marketing budgets are allocated to digital advertising, followed closely by content creation and management
  • Up to 50% of all digital marketing activities are outsourced
  • 40%+  confirm these top three keys to marketing success: digital advertising, social marketing, and corporate website

Which types of digital marketing technology will increase investment in 2013?

Digital Marketing

Image via econsultany.com

What’s that mean for you? Good news:  As digital budgets and efforts rise, so does hiring and demand for digital marketing professionals, so now is a great time to take stock of your expertise to ensure your digital skill set is strong.

Ready for your next digital gig?

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