Datagrams: IBM and the U.S. Open


Instagram has long been the home of perfectly arranged pre-brunch foodie pics and selfies galore. But now. Nowwww the big guns are in the game. Companies are working their magic to use Instagram to snatch the attention of the hashtagging filter-happy population away from photos of their friends’ puppies and babies.

Enter: IBM. Working with Ogilvy & Mather and production company Buck, they took real-time data from the U.S. Open and translated it into short, animated Instagram videos, calling them “datagrams.” They’re fun, engaging, colorful, and capture the attention of a wide variety of audience types: males, females, tennis fans, people interested in infographics, etc. etc..

And @serenawilliams takes the set, the match, and the #USOpen Women's Final #IBMDatagrams #IBMSports #Serena

A post shared by IBM Sports (@ibmsports) on

This might be one of the first and best examples of a company utilizing Instagram to entertain, interact, and inform their audience. Looking forward to whatever they do next!

View more on their Instagram account.

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