A Pop-Up Book Made to Sell a Phone?


Who’d have thought, a few years ago, that a pop-up book would be the highlight of a commercial for an elegant, new mobile phone? Certainly not us. It’s a strange, hilariously wonderful juxtaposition of the new and the old, the kitschy-handmade and the chic-sleek.

The video for Samsung’s GALAXY Note 3:

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