With the release of Vine earlier this year, the whole landscape of posting something online changed. No longer were we chained to the constricting option of one particular moment in time, we could get it all. Or, almost all of it. 6 second videos had just enough time to capture the feeling of an event, or the hilarious mistake and the laughter afterwards.
But then a great thing happened: brands began to see it as an easy advertising opportunity. Skip the 30-second commercial, Vine is where the people are and Vine is free. They’ve really taken advantage of the opportunity to tell a quick story, very often pitching their product in a way that isn’t “pitchy” at all.
Dunkin’ Donuts. In an ironic twist, there was a lot of buzz surrounding Dunkin’ Donuts for their being the first to use the free app to create a commercial to air on television during Monday Night Football’s pregame show on ESPN. Vine is valuable tool for brands to create an overlap between television and social media campaigns, and Dunkin’ Donuts did a great job keeping people interested and engaged.
Samsung. With Samsung’s place as a hefty competitor in the tablet race, it’s no surprise they chose to spotlight their variety of mobile devices in one of their best Vines. A basketball player runs through three different phones or tablets before slam dunking on a fourth.
Another Vine brings ants to the scene of a picnic. A flat strawberry on smartphone comes to life and the ants carry it away. Samsung definitely has fun with the app, so a viewer barely notices they’ve been slapped with advertising for the last 6 seconds. Because it’s barely a slap.
Oreo. We know Oreo is on top of their social media. And we’ve seen Oreos dunked in every possible way, so it’s fun to see how that cleverness translates to six seconds of stop-motion.
Etsy. The online crafty-creative community is the perfect company to experiment with stop-motion, and they did just that. Though none of them had experience with stop-motion beforehand, they went into each Vine prep with an open mind and a willingness to be flexible with the materials. A favorite:
Coming up, two pros of the Vine world: Lowe’s and Target.