Target is known for its style: simple, geometric, and most importantly, catchy. Their commercials don’t pitch their products at you. You’re just watching TV and somehow find yourself in the middle of a funky world where things are symmetrical and the music is great. From cake mix to beach gear to oatmeal, they’ve managed to maintain an organized playfulness throughout all of their marketing. Enter, Vine. Expectations were high, and Target didn’t disappoint.
They started with a bang, kicking off their 6-second video account with an origami stop-motion.
Right?! Pretty ambitious for a first-timer, but Target has a reputation and they know it.
Flash forward to this summer, and all the buzz surrounding their #SummerUp Decision Maker. Don’t know what you feel like doing? Tap and you’ll pause it on anything from “Build a Fort” to a photo of a jump rope.
Later on, they marked the beginning of football season with a clever Pickles vs. Pretzels toss of the pigskin (well, tortilla).
And as the days got shorter and we dragged ourselves inside for the winter, Target was there. With caramel apple tips, jack-o-lanterns a-plenty, and a nod to 1985’s Duck Hunt:
We were very interested to see what they’d come up with for the post-Thanksgiving weekend shopping frenzy, and were pleasantly surprised to find they’d revamped their summer Decision Maker. Make friends with your buddy in line on Black Friday! Well, it’s too late now but hang on to the link for next year.