Who’d have thought, a few years ago, that a pop-up book would be the highlight of a commercial for an elegant, new mobile phone? Certainly not us. It’s a strange, hilariously wonderful juxtaposition of the new and the old, the kitschy-handmade and the chic-sleek.
The video for Samsung’s GALAXY Note 3:
Instagram has long been the home of perfectly arranged pre-brunch foodie pics and selfies galore. But now. Nowwww the big guns are in the game. Companies are working their magic to use Instagram to snatch the attention of the hashtagging filter-happy population away from photos of their friends’ puppies and babies.
Enter: IBM. Working with Ogilvy & Mather and production company Buck, they took real-time data from the U.S. Open and translated it into short, animated Instagram videos, calling them “datagrams.” They’re fun, engaging, colorful, and capture the attention of a wide variety of audience types: males, females, tennis fans, people interested in infographics, etc. etc..
This might be one of the first and best examples of a company utilizing Instagram to entertain, interact, and inform their audience. Looking forward to whatever they do next!
View more on their Instagram account.
Hmm, where’d we leave off? Oh, right. Creative industry unemployment is looking up, digital, video, and mobile jobs are in demand, and we started delving into the world of acquiring and retaining employees.
So, alright. It seems like opinions about the value of creative departments have been changing a little bit lately. Any thoughts on that?
Creative departments often look for the perfect, all-knowing candidate. A superman of creative skills, if you will. Though their intentions are in the right place, a shift is starting to occur where directors are realizing the professional value of developing the needed skills within their current employees, rather than spending excessive amounts of time seeking candidates that have all the necessary skills. They’re starting to consider the solution of maintaining a steady, solid staff, and supplementing it with more specialty-experienced contractors.
Does that mean the market of employable creatives is shifting towards contract-work?
Yeah! We’re actually finding that the recession has steered a lot of companies and creatives towards more contractual work. Since the economy has begun to recover, a little over half of all new roles have been contract roles. 40% of in-house agency Creative Directors plan to hire freelancers this year as well. Perhaps the best part is that it’s given these directors the opportunity to hire temp-to-perm. 75% of my clients grow their creative department this way.
With a decent percentage of agencies and companies competing for freelancers, what advice would you give them to ensure they’re getting the cream of the crop?
Simply put: compete. Put forth the best, most interesting work and the freelancers you attract will reflect that. Treat your contractors like a full-time member of your team, give them opportunities to develop their skills, and be honest and up front about setting expectations. Also, be open to hiring for aptitude and culture over hard and fast skills. People that are both adaptable to your company culture and capable of learning quickly will be valuable members of your team, even if they don’t fulfill your grocery list of technical skills.
We will be checking in with our lady-in-the-know regularly from now on, so stay tuned!
Posted in Advertising, Career Advice, Hiring, Job Openings, Management, Marketing
Tagged creative industry trends, creative jobs, creative jobs boston, hiring trends, industry outlook, interactive, Job search, marketing
Lindsay, the CM Access April 2013 Talent Spotlight, told us she’s been drawn to art and design practically since birth, painting and drawing anything she could get her toddler hands on. I know, we were skeptical too (that’s a long time!), but after checking out her portfolio we recognized her natural knack for design. Lindsay’s graphic design work has an agency look and feel, and we’re told she’s been known to hit the ball out of the park.
A recent graduate of Massachusetts College of Art and Design, Lindsay is an Adobe Creative Suite pro with solid grasp of design concepts. She has strong attention to detail and loves getting her designs just right, which makes Photoshop her favorite tool. She’s adept at crafting logos, packaging, advertisements, identity and branding. She values patience and knows it’s an attribute just as important as design skills. Before diving into any project, Lindsay takes time to fully understands key brand messaging, client expectations and the audience. She enjoys each step of the creative process, and feels getting to the final product is a great accomplishment, but the research, process, experiences and practice are just as rewarding.
In her last two positions, Lindsay quickly worked her way up to leadership roles. She credits stellar organizational skills and a strong work ethic, and is eager to make positive contributions to each client she works with.
Ready for a go-getter like Lindsay to add major value to your team? Let us know – we’d love for you to meet her so you can see for yourself!
Check out a few of Lindsay’s portfolio samples:
Like what you see? Dying to check out more? Absolutely need Lindsay on your team? Get in touch with Lindsay’s Career Advocate Ryan today: 800-330-4110
Posted in Creative, Design, For Hire, Hot Creative Talent, Interactive, Job Seeker, Marketing, Packaging Design, Talent Spotlight, Uncategorized
Tagged adobe suite pro, Boston creative, boston talent, creative talent, designer, freelancer, graphic design, Graphic Designer, hot talent, junior graphic designer, Lindsay, marketing, Talent Spotlight, web designer
Freelancing and contract work is gaining momentum in the US workforce, as a recent survey indicates 65 million people will choose to freelance by 2020, a significant increase from the estimated 16 million workers currently freelancing. Great news for creatives: According to a recent Forbes article, The Best Freelance Careers, the top 10 best freelance positions include web design, marketing, graphic design, social media, and writing.
Contract employment provides the opportunity to gain experience with a variety of clients and projects, enabling professionals to broaden and develop their skill sets. These positions typically allow greater flexibility than a traditional 9-5, many offering telecommuting options. Becoming a contract or temporary hire can be a long-term career lifestyle, a great way to gain experience, enhance work/life balance or explore a job before being taken on as a permanent hire.
Feel like freelancing is like working without the “safety net” of a structured permanent position? Remember that you don’t have to go it alone – have a plan, do your research, and be sure to discuss your options with our Career Advocates here at CM Access who work with creative freelancers and the companies who hire them every day!
How are companies spending marketing dollars in 2013?
Gartner, an international information technology research and advisory company, surveyed over 200 marketers from US-based companies with more than $500 million in annual revenue to understand how they are allocating their budgets and which activities are contributing to their success.
- 6% growth in marketing budgets expected in 2013
- $25 million dollars are spent on digital marketing for every $1 billion in revenue with a 9% increase in 2013
- 12.5% of digital marketing budgets are allocated to digital advertising, followed closely by content creation and management
- Up to 50% of all digital marketing activities are outsourced
- 40%+ confirm these top three keys to marketing success: digital advertising, social marketing, and corporate website
Which types of digital marketing technology will increase investment in 2013?
Image via econsultany.com
What’s that mean for you? Good news: As digital budgets and efforts rise, so does hiring and demand for digital marketing professionals, so now is a great time to take stock of your expertise to ensure your digital skill set is strong.
Ready for your next digital gig?