Tag Archives: best brands using vine

The Best Brands Using Vine // Lowe’s


When you’re thinking of  great commercials you’ve seen or clever marketing pieces, you might not come up with the name Lowe’s. This doesn’t say much for its marketing besides the fact that little of it sticks out to a consumer who isn’t already interested in Lowe’s (read: is not an adult male over the age of 40). So one might wonder how they would do with a younger-minded social media tool like Vine.  And the answer? BRILLIANTLY.

They’ve taken an opportunity to shove a product in someone’s face and turned it around to be a friendly tools-and-tips giver.

First, they tooled around for the 4th of July. Got some playing out of the way:

And then came the good stuff. Dig through the tweets with the hashtag #LowesFixinSix and you’ll find awesome tips, from how to unscrew a stripped screw, how to keep your paintbrush bristles from bending while drying, to suggestions that make decorating easier.

The best part? People are digging it. The tips are actually helpful and people want their friends to know – the perfect situation for huge success in a viral campaign. Can’t wait to see what Lowe’s comes up with next.

The Best Brands Using Vine // Target


Target is known for its style: simple, geometric, and most importantly, catchy. Their commercials don’t pitch their products at you. You’re just watching TV and somehow find yourself in the middle of a funky world where things are symmetrical and the music is great. From cake mix to beach gear to oatmeal, they’ve managed to maintain an organized playfulness throughout all of their marketing. Enter, Vine. Expectations were high, and Target didn’t disappoint.

They started with a bang, kicking off their 6-second video account with an origami stop-motion.

Right?! Pretty ambitious for a first-timer, but Target has a reputation and they know it.

Flash forward to this summer, and all the buzz surrounding their #SummerUp Decision Maker. Don’t know what you feel like doing? Tap and you’ll pause it on anything from “Build a Fort” to a photo of a jump rope.

Later on, they marked the beginning of football season with a clever Pickles vs. Pretzels toss of the pigskin (well, tortilla).

And as the days got shorter and we dragged ourselves inside for the winter, Target was there. With caramel apple tips, jack-o-lanterns a-plenty, and a nod to 1985’s Duck Hunt:

We were very interested to see what they’d come up with for the post-Thanksgiving weekend shopping frenzy, and were pleasantly surprised to find they’d revamped their summer Decision Maker. Make friends with your buddy in line on Black Friday! Well, it’s too late now but hang on to the link for next year.

The Best Brands Using Vine


With the release of Vine earlier this year, the whole landscape of posting something online changed. No longer were we chained to the constricting option of one particular moment in time, we could get it all. Or, almost all of it. 6 second videos had just enough time to capture the feeling of an event, or the hilarious mistake and the laughter afterwards.

But then a great thing happened: brands began to see it as an easy advertising opportunity. Skip the 30-second commercial, Vine is where the people are and Vine is free. They’ve really taken advantage of the opportunity to tell a quick story, very often pitching their product in a way that isn’t “pitchy” at all.

Dunkin’ Donuts. In an ironic twist, there was a lot of buzz surrounding Dunkin’ Donuts for their being the first to use the free app to create a commercial to air on television during Monday Night Football’s pregame show on ESPN. Vine is valuable tool for brands to create an overlap between television and social media campaigns, and Dunkin’ Donuts did a great job keeping people interested and engaged.

Samsung. With Samsung’s place as a hefty competitor in the tablet race, it’s no surprise they chose to spotlight their variety of mobile devices in one of their best Vines. A basketball player runs through three different phones or tablets before slam dunking on a fourth.

Another Vine brings ants to the scene of a picnic. A flat strawberry on  smartphone comes to life and the ants carry it away. Samsung definitely has fun with the app, so a viewer barely notices they’ve been slapped with advertising for the last 6 seconds. Because it’s barely a slap.

Oreo. We know Oreo is on top of their social media. And we’ve seen Oreos dunked in every possible way, so it’s fun to see how that cleverness translates to six seconds of stop-motion.

Etsy. The online crafty-creative community is the perfect company to experiment with stop-motion, and they did just that. Though none of them had experience with stop-motion beforehand, they went into each Vine prep with an open mind and a willingness to be flexible with the materials. A favorite:

Coming up, two pros of the Vine world: Lowe’s and Target.