Tag Archives: brand redesign

We’re Getting a New Look!

If you’ve been following us for a while, you know us. You know what we’re like, you know where our skill set lies, and you know, most importantly, that we value knowing you above all else. When candidates come to us seeking guidance for their next career move, we talk to them, find out where they’d like to be in the future, and are very thorough about finding the perfect match, career-wise. We heavily invest ourselves in your future, so it’s understandable that maybe our own website took a lower spot on the priority list, right?

And this is the fun part. CM Access is getting a new look! We’ve been developing a new identity and website to go along with it for several months, and we’re getting pretty psyched that the launch is coming up.

But we don’t want to spoil it before you see it. We’ll go over the redesign in the next couple posts, but to get you amped up, we thought we’d take another glance at some of the biggest redesigns you might have heard about recently! First up: TGI Fridays.

TGI Friday logo redseign

The original logo held its place since 1965, and though the company clung to its Tuscan inspiration for a redesign in 2004, things needed more of a change when they took a second look last year.

The name of the game? Simplify, simplify, simplify (they even removed the periods between T, G, and I). This seems to be a common theme among many companies today. While original logos were intended for brick-and-mortar restaurants and printed paper menus, today’s need to apply to web sites, apps, emails, animations, etc. etc. etc. Another relevant piece of information to consider is the worldwide span of the company. With over 900 locations in more than 60 countries, Fridays’ interior design took a small departure from the Americana antique kitsch it had clung to for decades, in search of a more contemporary casual dining experience.

TGI_Fridays_Interior_04 TGI_Fridays_Interior_02 TGI_Fridays_Interior_01

TGI Fridays did a great job of improving their look and public perception of their business, while not abandoning their roots entirely. They kept the red and white stripes, but left the detailed shape behind. They stuck with a few vintage items in the restaurant, but organized them on a framed wall. A brand redesign is a great opportunity to evaluate whether all of your past aesthetic and functional choices are effective, and designing with intention is the best process to go through in order to succeed.

We went through it, too. Can’t wait for you all to see the new and improved CM Access!