Tag Archives: brand

Talent Spotlight – Kip, Creative Strategist


With almost 20 years in graphic design, marketing and advertising under his belt, Kip is an accomplished Creative Director and Strategist. Not only is he a pro at delivering compelling content to target markets using the hottest channels and dead-on tone, he’s also worked with the full spectrum of clients, from design firms to internal corporate departments. His skills range from the ability to follow a company’s style guideline to the expertise to create a strategic marketing program from a blank slate.

Currently on assignment as a Packaging Production Artist, Kip’s creative vision has made a real contribution to each CM Access client he’s worked with. Career advocate Jason DeVito calls out Kip’s deep understanding of the creative and post-production process, enabling him to quickly jump right into solutions to creative and technical challenges.

Kip is especially eager to work on projects that involve innovative products or services that are in need of full marketing programs. He enjoys having a hand in each step of the process: evaluating the market, creating an image and launching a multi-platform campaign, giving him the opportunity to use “all the crayons in the box.” From strategy to typography, design and layout, he finds working with decision makers and sharing the satisfaction of partnership rewarding.

Kip has a strong sense of responsibility to meet clients’ objectives while keeping it fun and exciting. He never loses sight of the fact that creative plays a major role in the success of a company. Working with Kip, you know his eyes are “on the prize.” He drives profit and controls expenses by budgeting resources to align with revenue opportunity, influencing internal stakeholders and selecting the right resources to deliver cost effective solutions. Quite simply, he’s a creative who delivers results.

Could your business benefit from a creative strategist like Kip? Contact CM Access today!

Check out a few samples from Kip’s portfolio:

Does Your Brand Have “Gangnam Style?”


Creating your brand and your professional persona takes time and planning. Psy’s been in the business for over a decade and is only now a household name in the US.

We’re not suggesting you walk into an interview or your first day on the job dancing in the lobby, but what you can do is plan and develop your persona to ensure your creative style and brand is unique to your experience and skills, while also appealing to potential hiring managers and clients.

In addition to crafting your brand, don’t forget to get feedback on how you’re perceived in the market.  Seeking advice from mentors (past professors, colleagues, and don’t forget our career advocates here at CM Access) can help you refine your image.

Check out our tips on how leveraging a multi-channel brand development – from your website and portfolio to social media – to create your brand that will get you noticed.

Lost in Translation


It can happen… In the heat of the creative moment, your intended message (versus the message understood by your audience) gets lost in translation.

It happens to the best of us, and usually boils down to how well you understand your target audience.  Take the java giant, Starbucks, who recently suffered a branding faux pas in the UK when they overlooked cultural preferences. In our frenetic world where we often feel like just a number, Starbucks attempted to bring a personal touch to their service by writing customers’ names on their drink orders. This practice is causing a bit of an uprising across the pond, where our British friends aren’t overly enthused about giving their first names to the friendly local barista.

So what does this have to do with you and how you project your brand?  A lot, in fact – from preparing your portfolio for a job or working on a client project – it’s essential to do your research to understand who your audience is and what will make the best brand statement that will speak directly to them.

For the same reason there are so many drink options, serving up the same “flavor” of your portfolio won’t necessarily appeal to everyone.  The more you tailor your brand to your market in a direct and concise manner, the more positively you’ll be received. Also remember to consider your audience’s culture.  For example, showing a portfolio heavily weighted with fun, colorful and whimsical designs isn’t going to be well received at a financial services firms, but may land you a job with a toy manufacturer.

Creatives, each time you communicate with a hiring manager, supervisor or client, be mindful that your ideas are not being lost in translation. Whether it’s your personal brand or your company’s, be sure to speak their language. They’ll love you for it!

Hot Jobs – Add a Little “Spring” to Your Career…


Spring forward and make up for lost time by checking out this week’s featured Hot Jobs

Contact us to learn more about these and other exciting creative, marketing and interactive career opportunities.

Are You Caught in a Social Media Loop?


Leveraging social media to communicate your brand is pretty much a standard for marketing and creative professionals in 2012.  It’s an effective and innovative way to reach peers, prospects and clients.   However, just like all great things, there’s a downside — if social media is used inefficiently, it can spin out of control pretty quickly.

Since we’re constantly plugged in at home, in the car, at work, in the check-out line…not only what we say on our social media channels is important, but also the level of effort it takes to manage it. It’s important to consider not only what we’re creating, but also what we’re consuming.

So instead of getting overwhelmed by social media, we’d like to share some key tips on how to more effectively manage your habits and ensure best practices for efficiency and effectiveness so you don’t end up in a technology loop like Fred from Portlandia.

  • Get Organized – Map out which sites you’re a member of, if you’re currently active, passwords, etc., to ensure you know where you’ve been and see which social media profiles you’d like to continue to maintain
  • Choose What Works – Depending on your company’s culture and your role, certain social media sites are vital to day-to-day business.  Prioritize and choose the ones that are essential for you to keep.
  • Consolidate Activity – Managing the time you actually spend updating various social media outlets can be time consuming, and before you know it your deadline is looming.   Setting aside certain times of the day or grouping activities will help you stay on track.

So get to it! Boost your brand by becoming a social media efficiency master!