Tag Archives: creative strategist

Talent Spotlight – Kip, Creative Strategist


With almost 20 years in graphic design, marketing and advertising under his belt, Kip is an accomplished Creative Director and Strategist. Not only is he a pro at delivering compelling content to target markets using the hottest channels and dead-on tone, he’s also worked with the full spectrum of clients, from design firms to internal corporate departments. His skills range from the ability to follow a company’s style guideline to the expertise to create a strategic marketing program from a blank slate.

Currently on assignment as a Packaging Production Artist, Kip’s creative vision has made a real contribution to each CM Access client he’s worked with. Career advocate Jason DeVito calls out Kip’s deep understanding of the creative and post-production process, enabling him to quickly jump right into solutions to creative and technical challenges.

Kip is especially eager to work on projects that involve innovative products or services that are in need of full marketing programs. He enjoys having a hand in each step of the process: evaluating the market, creating an image and launching a multi-platform campaign, giving him the opportunity to use “all the crayons in the box.” From strategy to typography, design and layout, he finds working with decision makers and sharing the satisfaction of partnership rewarding.

Kip has a strong sense of responsibility to meet clients’ objectives while keeping it fun and exciting. He never loses sight of the fact that creative plays a major role in the success of a company. Working with Kip, you know his eyes are “on the prize.” He drives profit and controls expenses by budgeting resources to align with revenue opportunity, influencing internal stakeholders and selecting the right resources to deliver cost effective solutions. Quite simply, he’s a creative who delivers results.

Could your business benefit from a creative strategist like Kip? Contact CM Access today!

Check out a few samples from Kip’s portfolio: