Tag Archives: gold medal

When Branding Takes the Wrong Turn – The Ad That Didn’t Win Gold…


Creating your brand.   Whether it’s your personal brand as a creative – or the brand you contribute to creating while on the job – a brand can be the expression of a product or service that will set you and your company apart.  Pretty important and powerful stuff…wouldn’t you agree?

So I was very perplexed recently when I saw a particular act of branding during the Summer Olympic Games, and it grabbed my attention – but not in a good way.

You probably know what I’m referring to…the new Apple ads.

There was just something about these ads that I couldn’t put my finger on.  My first reaction was…”Oh, that’s an Apple ad?  Hmmm.”  As I saw them a few times more, my inner voice started sounding even more perplexed, scratching its head and saying, “Huh?  What IS this?”

And I wasn’t alone.

The essence of Apple technology and the way their branding appealed to the consumer gave us confidence in our user experience and the ease of use of our Apple products – from creating in the workplace, to depending on our iPhones to jogging with our iPod.

So why is Apple now alluding to the fact that we’re dumb, their products are difficult to use, and this Genius guy is getting annoying, (and we usually love Geniuses!)

Many are saying that Steve Jobs wouldn’t have approved of this ad, and it’s undermining the tone and essence of the Apple brand he created.

What do you think?  Is this “thinking differently?”

“Speedboat” Like Beckham…


Our Hot Jobs this week are being delivered to you with the style and panache of David Beckham delivering the Olympic Torch to the opening ceremonies…

  • Mid-Level Versatile Designer
  • Mid-Level Digital Copywriter / B2C

For more gold medal opportunities, give us a call  to learn more!

(And don’t forget to stay connected with us on Facebook, Twitter and LinkedIn for the latest updates and industry news you won’t want to miss!)

Let the Games Begin…


With the Olympic Games kicking off later this week, we’re sharing how we can help you kick off your job search for a gold-medal career!   Start by checking out this week’s winning Hot Jobs including…

Contact us  to learn more about these and other creative, marketing and interactive opportunities!

(And don’t forget to stay connected with us on Facebook, Twitter and LinkedIn for the latest updates and industry news you won’t want to miss!)

 

Going for Gold!


Is your job search feeling like you’re training for the Summer Olympics?   Then it’s time to work with the creative career experts here at CM Access.  With our effective career coaching, you’ll overcome your job search hurdles!

To cross the finish line for the gold medal job of your career, check out this week’s Hot Jobs including…

  • Senior Graphic Designer
  • PowerPoint Designer

Connect with us  to learn more about these and other creative, marketing and interactive opportunities!