Tag Archives: marketing

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Jr. Copywriters – job alert!


Do you enjoy writing? Do you have a passion for words? Are you the type of person who ALWAYS knows exactly what to say and how to say it perfectly? You may just be the person we are looking for!!

copywriting

Calling all JR. Copywriters!!!!

Catching Up With Kristin (Pt. 2)


Hmm, where’d we leave off? Oh, right. Creative industry unemployment is looking up, digital, video, and mobile jobs are in demand, and we started delving into the world of acquiring and retaining employees.

So, alright. It seems like opinions about the value of creative departments have been changing a little bit lately. Any thoughts on that?

Creative departments often look for the perfect, all-knowing candidate. A superman of creative skills, if you will. Though their intentions are in the right place, a shift is starting to occur where directors are realizing the professional value of developing the needed skills within their current employees, rather than spending excessive amounts of time seeking candidates that have all the necessary skills. They’re starting to consider the solution of maintaining a steady, solid staff, and supplementing it with more specialty-experienced contractors.

Does that mean the market of employable creatives is shifting towards contract-work?

Yeah! We’re actually finding that the recession has steered a lot of companies and creatives towards more contractual work. Since the economy has begun to recover, a little over half of all new roles have been contract roles. 40% of in-house agency Creative Directors plan to hire freelancers this year as well. Perhaps the best part is that it’s given these directors the opportunity to hire temp-to-perm. 75% of my clients grow their creative department this way.

With a decent percentage of agencies and companies competing for freelancers, what advice would you give them to ensure they’re getting the cream of the crop?

Simply put: compete. Put forth the best, most interesting work and the freelancers you attract will reflect that. Treat your contractors like a full-time member of your team, give them opportunities to develop their skills, and be honest and up front about setting expectations. Also, be open to hiring for aptitude and culture over hard and fast skills. People that are both adaptable to your company culture and capable of learning quickly will be valuable members of your team, even if they don’t fulfill your grocery list of technical skills.

We will be checking in with our lady-in-the-know regularly from now on, so stay tuned!

“Is it Hot Enough for You?”…


thermometer-hotHow many times have you heard that this week?  Too many is our guess.  With summertime in full swing here in the Boston area – complete with our first heat wave of the season – you may be cooling it on your job search efforts.  If the expression, “fight fire with fire” holds true, then you’ll want to check out our latest featured Hot Jobs

Connect with our staffing experts who can help you turn up the heat on your career planning to find the next great gig!

Talent Spotlight! – Lindsay, Junior Graphic Designer


Lindsay headshotLindsay, the CM Access April 2013 Talent Spotlight, told us she’s been drawn to art and design practically since birth, painting and drawing anything she could get her toddler hands on. I know, we were skeptical too (that’s a long time!), but after checking out her portfolio we recognized her natural knack for design. Lindsay’s graphic design work has an agency look and feel, and we’re told she’s been known to hit the ball out of the park.

A recent graduate of Massachusetts College of Art and Design, Lindsay is an Adobe Creative Suite pro with solid grasp of design concepts. She has strong attention to detail and loves getting her designs just right, which makes Photoshop her favorite tool. She’s adept at crafting logos, packaging, advertisements, identity and  branding. She values patience and knows it’s an attribute just as important as design skills. Before diving into any project, Lindsay takes time to fully understands key brand messaging, client expectations and the audience. She enjoys each step of the creative process, and feels getting to the final product is a great accomplishment, but the research, process, experiences and practice are just as rewarding.

In her last two positions, Lindsay quickly worked her way up to leadership roles. She credits stellar organizational skills and a strong work ethic, and is eager to make positive contributions to each client she works with.

Ready for a go-getter like Lindsay to add major value to your team? Let us know – we’d love for you to meet her so you can see for yourself!

Check out a few of Lindsay’s portfolio samples:

Price-of-Beauty-Portfolio-S

Conference-Poster-Mailing--

HIV-Awareness-Campaign-Port

Like what you see? Dying to check out more? Absolutely need Lindsay on your team? Get in touch with Lindsay’s Career Advocate Ryan today: 800-330-4110

Survey Says: Digital is on the Rise!


digital-marketing-trends

How are companies spending marketing dollars in 2013?

Gartner, an international information technology research and advisory company, surveyed over 200 marketers from US-based companies with more than $500 million in annual revenue to understand how they are allocating their budgets and which activities are contributing to their success.

Key Findings:

  • 6%  growth in marketing budgets expected in 2013
  • $25  million dollars are spent on digital marketing for every $1 billion in revenue with a 9% increase in 2013
  • 12.5% of digital marketing budgets are allocated to digital advertising, followed closely by content creation and management
  • Up to 50% of all digital marketing activities are outsourced
  • 40%+  confirm these top three keys to marketing success: digital advertising, social marketing, and corporate website

Which types of digital marketing technology will increase investment in 2013?

Digital Marketing

Image via econsultany.com

What’s that mean for you? Good news:  As digital budgets and efforts rise, so does hiring and demand for digital marketing professionals, so now is a great time to take stock of your expertise to ensure your digital skill set is strong.

Ready for your next digital gig?

Talent Spotlight! – Kelly, Integrated Project Manager


Kelly_bwMotivated by challenge and highly ambitious, Kelly W. is an Integrated Project Manager who finds both strategic and tactical work satisfying. She discovered her love of digital and interactive while researching a website relaunch in her first job, and has looked forward to being a part of that evolving space ever since. In various Integrated Project Manager roles, Kelly has had a hand in everything from Print, Out-of-Home, Television, Radio, Non-Traditional (POP, R&D, Station Domination), In-Branch Merchandise & Internal Branding, Branded Campaigns and Conceptual Projects. She thrives in a team that is enthusiastic and driven towards success.

Jeanine Chandler, Lead Career Advocate, knows she can rely on Kelly to get the job done and recommends her to all of CM Access’s clients. Kelly recently completed a CMA assignment as an Interactive Project Manager for a travel and lifestyle marketing agency that works with premier brands. Detail oriented and personable, she managed web banners, helped with digital resourcing, kept the team on track with deadlines and priority changes, garnered client feedback and conceived, developed and delivered a dynamic status Filemaker database for resource tracking. Jeanine received excellent feedback on Kelly’s work.

Kelly finds freelance and project based work very satisfying, as it allows opportunities to grow her skill set while providing flexibility. She’s looking to make a contribution to an assignment that is both strategic and tactical. Are you ready to benefit from Kelly’s project management skills? Give CM Access a call today: 800-330-4110.

Meet the Team – Kristen Ritter


With six years of experience in the marketing industry, a Bachelor’s degree in Public Relations and MBA in Marketing, Kristen is an industry savvy professional. While new to staffing and recruitment, the transition has been seamless thanks to Kristen’s passion for problem solving, client satisfaction and networking. Her zeal for marketing doesn’t stop when she leaves the office, she works on building her personal brand through a number of social channels and is  on top of the latest trends and technologies. Kristen is eager to put her experience and expertise to use, and help lead the Interactive business at CM Access.

Kristen loves running, getting together with friends and family, as well as traveling and exploring new cultures. She’s been to 13 countries and is planning on crossing off three more in 2013!

Connect with Kristen on LinkedIn now….and follow her on Twitter!

We hope you enjoyed meeting the entire CM Access team. Did you miss someone? Check them out now- Kristin M., Ryan, Diana, Jason, Lisa, Amie, Jeanine and Adrienne.

PINK. PINK. PINK.


Have you noticed that everything is going pink this October?  Designated as National Breast Cancer Awareness Month, many organizations are “thinking pink,” bringing both hope and awareness to breast cancer awareness, treatment, education and research.  Companies are embracing creative ways to utilize the breast cancer awareness pink ribbon and pink branding for the cause.

The NFL not only looks good in pink, it has brought the playing field full circle. Adding the famous pink ribbon to the turf, pink accents on the referees’ wrist bands and players sporting pink gloves and cleats, our eyes gravitate more to the muscular men in pink…well maybe that’s just us. Their campaign, “A Crucial Catch,” in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older.  Great job NFL!

 

Food, cosmetics, apparel and fragrances are all on the pink band wagon. As Ralph Lauren saddles up to support their Pink Pony Fund through sales of apparel and fragrance products, Tide Detergent is re-branding their look to bring awareness.  Panera Bread shows support through their “Pink Ribbon Bagel,” donating a portion of each sale to support breast cancer research. The concept dates back to 2001, when Sue Stees, co-owner of 18 Panera Bread franchises and a breast cancer survivor, began searching for ways to help other women fighting the same disease.

Even 5-Hour ENERGY is joining the pink campaign! They’ve introduced a new Pink Lemonade flavor packaged in a bright pink bottle, available through December 31, 2012, and will donate a portion of each sale to the Avon Foundation for Women Breast Cancer Crusade.

Do you think pink campaigns are raising awareness of breast cancer? Have you incorporated pink into your designs this month? 

Thinking About an Upgrade?


We can’t help you get your new phone any faster, but we do have some great “upgrades” to your job search and career with our latest Hot Jobs including…

  • Copywriter
  • Packaging Production
  • Senior Designer
  • Mid-Level Account Exec/Experience Strategist
  • AD/ACD
  • (Mobile) Product Designer

Connect with us  to learn more about how CM Access can be the new “must have.”